Privacy Policy

Privacy Policy 
 

1. Information on the collection of personal data and contact details of the controller 

1. We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified. 

1. The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Maximilian Nortz, BYN BLACKYAK Co.Ltd, Leopoldstraße 62, 80802 München, Deutschland, Tel.: 01725445806, E-Mail: maximilian.nortz@blackyak.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data. 

1. This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line. 
    

1. Data collection when visiting our website 
   When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you: 

• Our visited website 

• Date and time at the time of access 

• Amount of data sent in bytes 

• Source/reference from which you reached the page 

• Browser used 

• Operating system used IP address used (if applicable: in anonymized form) 

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use. 

1. Hosting & Content Delivery Network 

3.1 Hosting by Shopify 
We use the store system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online store on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of Shopify's aforementioned services, data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc, Shopify Payments (USA) Inc or Shopify (USA) Inc as part of further processing on our behalf. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by an adequacy decision of the European Commission. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz 
Any further processing on Shopify servers other than those mentioned above will only take place within the scope specified below. 

3.2 Cloudflare 
On our website we use a so-called Content Delivery Network ("CDN") of the technology service provider Cloudflare Inc, 101 Townsend St. San Francisco, CA 94107, USA ("Cloudflare"). A content delivery network is an online service that is used to deliver large media files (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. The use of Cloudflare's content delivery network helps us to optimize the loading speed of our website. 
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the secure and efficient provision and improvement of the stability and functionality of our website. 
We have concluded an order processing agreement with Cloudfare (Data Processing Addendum, available at https://www.cloudflare.com/media/pdf/cloudflare-customer-dpa.pdf), which obliges Cloudfare to protect the data of our website visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Cloudfare relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA. 
Further information can be found in Cloudflare's privacy policy at: https://www.cloudflare.com/privacypolicy/ 
 

1. Registration for events (live & online) 
    
   4.1Collected data and processing purposes 

When you register for a live or online event, we process the following personal data: 

• Mandatory information: Name, e-mail address 

• Optional information: Telephone number, company, position (if relevant) 

• For chargeable events: payment information (depending on the payment method selected) 

Data processing is carried out for the following purposes: 

• Organization and implementation of the event (e.g. participant lists, access data for online events) 

• Communication in connection with the event (e.g. reminders, changes, follow-up emails) 

• Billing and payment processing for chargeable events 

• Publication of image and video material (see section 4.4) 

• (Optional) Marketing & newsletter, if you have expressly consented to this 

4.2 Legal basis of the processing 

• Art. 6 para. 1 lit. b GDPR - processing is necessary to carry out the event (e.g. administration of participants, provision of access data for online events). 

• Art. 6 para. 1 lit. a GDPR - If you register for the newsletter or consent to the use of images and videos. 

• Art. 6 para. 1 lit. f GDPR - If the event is recorded or a list of participants is created, this is done on the basis of our legitimate interest in being able to document or optimize the event. 

4.3 Storage and deletion of data 

• Your data will be deleted after the end of the event, provided there are no statutory retention periods or you have consented to further use (e.g. newsletter, event invitations). 

• For chargeable events, we store your payment information for up to ten years in accordance with tax and commercial law retention obligations. 

4.4 Participation Fees & Cancellation Policy 

If the event is subject to a fee, the following conditions apply: 

• Payment processing: Payment is made via the payment methods specified in the registration process. 

• Cancellation & non-participation: 

• Cancellation free of charge is possible up to [X days] before the event. 

• Cancellations after this deadline or no-shows will be charged the full participation fee. 

• If the event is canceled or postponed by us, the fee will be refunded or can be used for a future event. 

4.5 Creation and use of image and video material 

During the event, photos and videos may be taken in which participants are visible. These can be used for the following purposes: 

• Publication in online & offline marketing materials 

• Use in social media, on websites, in presentations and flyers 

• Used by BYN BLACKYAK Co LTD (Munich, Germany), BLACKYAK Co Ltd (Seoul, Korea) and BLACKYAK China 

Rights of use: 

1. Web and presentation images: 

• The image material may be used for online & offline marketing. 

• Use in social media, presentations and other websites is permitted. 

• The images may be passed on within the above-mentioned companies. 

1. Print & high-resolution images: 

• Use for all media (e.g. print media, magazines, websites, presentations, flyers). 

• Multiple use within the same company is permitted. 

1. Editing & Modification: 

• Images may be adapted for the intended purpose. 

• Changes that distort the image in such a way that they negatively affect the reputation of the person depicted or violate personal and trademark rights are not permitted. 

• In such cases, the written consent of the person concerned is required. 

1. No verbal agreements: 

• Changes or restrictions to these image rights are only valid in written form. 

If you do not wish to be seen in photos or videos, you can let us know in advance or on site. 

4.6 Online events & recordings 

• If the event is held as an online event, the technical implementation can be carried out via third-party providers (e.g. Zoom, Microsoft Teams, Google Meet). 

• The access data required for participation will be sent by e-mail in good time before the event. 

• Recordings & image/sound material: If the event is recorded, you will be informed in advance. You have the right to object to a recording by deactivating the camera or contacting us. 

4.7 Disclosure of data to third parties 

Service providers (e.g. event platforms, payment providers) can be integrated for the technical implementation of online and live events. 

• Payment service provider: Depending on the selected payment method (e.g. PayPal, credit card), the data will be forwarded to the respective payment provider. 

• Event platforms: If the event is held via third-party platforms, data processing is carried out in accordance with their privacy policies. 

• Networking events: If the event includes a list of participants or offers a networking feature, your name and e-mail address may be visible to other participants (you will be notified in advance). 

1. Cookies 

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the cookie settings overview of your web browser. 
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit. 
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. 
Please note that if you do not accept cookies, the functionality of our website may be restricted. 

1. Contact us 

6.1 Evaluation reminder by Trusted Shops 
If you have given us your express consent to this during or after your order in accordance with Art. 6 para. 1 lit. a GDPR, we will send your e-mail address to the rating platform Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de), so that they can send you a rating reminder by e-mail. 
You can revoke your consent at any time by sending a message to the data controller responsible for data processing or to the rating platform. 

6.2 When you contact us (e.g. via contact form or email), personal data will be processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary. 
 

1. Data processing when opening a customer account 

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage. 
 

1. Comment function 

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commentator name you have chosen will be saved and published on this website. Furthermore, your IP address will be stored for security reasons in order to enable attribution to the author in the event of unlawful comments. Your e-mail address will be stored so that you can be contacted if a third party should object to your published content as unlawful. 
 

1. Use of customer data for direct marketing 

9.1 - Newsletter dispatch via MailChimp 
Our email newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there. 
MailChimp uses this information to send and statistically analyze the newsletter on our behalf. For evaluation purposes, the emails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Mailchimp uses the web beacons to automatically generate general, non-personal statistics on the response behavior to newsletter campaigns. On the basis of our legitimate interest in the statistical evaluation of newsletter campaigns to optimize advertising communication and better focus on recipient interests, the web beacons also collect and use data of the respective newsletter recipient (email address, time of retrieval, IP address, browser type and operating system) in accordance with Art. 6 para. 1 lit. f GDPR. This data allows individual conclusions to be drawn about the newsletter recipient and is processed by Mailchimp to automatically generate statistics that show whether a particular recipient has opened a newsletter message. 
If you wish to deactivate the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. 
MailChimp may also use this data itself in accordance with Art. 6 para. 1 lit. f GDPR on the basis of its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties. 
To protect your data in the USA, we have concluded a data processing agreement with MailChimp based on the standard contractual clauses of the European Commission to enable the transfer of your personal data to MailChimp. If you are interested, this data processing agreement can be viewed at the following Internet address: https://mailchimp.com/legal/data-processing-addendum/ 
You can view MailChimp's privacy policy here: 
https://mailchimp.com/legal/privacy/ 

1. Product availability notification by e-mail 
   You can register to receive e-mail product availability notifications for items that are temporarily unavailable. We will send you a one-off e-mail notification about the availability of the item you have selected. Only your e-mail address is required to receive this notification. The provision of further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending emails, which ensures that you will only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the email address . 

 
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. We store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for our e-mail notification service for the availability of goods is used strictly for the intended purpose. You can unsubscribe from the availability notifications at any time by sending a corresponding message to the person responsible named at the beginning. Once you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. 

1. Data processing for order processing 

10.1 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR. 

 
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, e-mail address) provided by you when ordering in order to inform you personally by suitable means of communication (e.g. by post or e-mail) about upcoming updates within the legally prescribed period within the scope of our statutory information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information. 

 
To process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information. 

1. Transfer of personal data to shipping service providers 

• DHL 
  If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will pass on your e-mail address to DHL in accordance with Art. 6 para. 1 lit. a GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with DHL or notification of delivery is not possible. 
  Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the transport service provider DHL. 

• UPS 
  If the goods are delivered by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss), we will pass on your e-mail address to UPS before delivery of the goods in accordance with Art. 6 para. 1 lit. a GDPR for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to UPS for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with UPS or the transmission of shipment delivery status information is not possible. 
  Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the transport service provider UPS. 

1. Use of payment service providers (payment services) 

• PayPal 
  When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for payment processing. 
  PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Further data protection information, including information on the credit agencies used , can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full 
  You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing. 

• PayPal Checkout 
  This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local payment methods from third-party providers. 
  When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The data is passed on in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing. 
  PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing. 
  If you select the PayPal payment method "purchase on account", your payment data will first be transmitted to PayPal to prepare the payment, whereupon PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to process the payment. The legal basis in each case is Art. 6 para. 1 lit. b GDPR. In this case, RatePay carries out an identity and credit check in its own name to determine solvency in accordance with the principle already mentioned above and passes on your payment data to credit agencies on the basis of the legitimate interest in determining solvency in accordance with Art. 6 Para. 1 lit. f GDPR. A list of the credit agencies that Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/ 
  When using the payment method of a local third-party provider, your payment data will first be passed on to PayPal in preparation for payment in accordance with Art. 6 para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the corresponding provider in order to process the payment in accordance with Art. 6 para. 1 lit. b GDPR: 
  - Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany) 
  - iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands) 
  - giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany) 
  - bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium) 
  - blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland) 
  - eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2 
  1200 Vienna, Austria) 
  - MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France) 
  - Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland) 
  For further data protection information, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full 

• Shopify Payments 
  We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, payment processing is carried out via the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on your information provided during the ordering process together with the information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. You can find more information about Shopify Payments' data protection at the following Internet address: https://www.shopify.com/legal/privacy. 
  Data protection information about Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy 

1. Online marketing 

11.1 Facebook Pixel for the creation of Custom Audiences (with Cookie Consent Tool) 
Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook"). 
If a user clicks on an advertisement placed by us that is displayed on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written to the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook. 
With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. This also allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). 
The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook. 
The data processing associated with the use of the Facebook pixel is only carried out with your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website. 

11.2 - Google Ads conversion tracking 
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred. 
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. 
As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. 
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites 
All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website. 
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link 
https://www.google.com/settings/ads/plugin?hl=de 
In order to address users whose data we have received in the context of business or business-like relationships in an even more interest-oriented manner, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily e-mail addresses and telephone numbers) to Google electronically. Google does not have access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables the display of personalized advertising across all Google services linked to the respective Google account. 
Customer data is only transmitted to Google if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182 
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/ 

 

• Google Marketing Platform 
  This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP"). 
  GMP uses cookies to display ads that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase via this website. According to Google, GMP cookies do not contain any personal information. 
  Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out your IP address and store it. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. in the USA. 
  All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. 
  You can find the privacy policy of GMP by Google here: https://www.google.de/policies/privacy/ 

• LinkedIn Insight 
  This website uses the retargeting and conversion tool of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, which allows visitors to this website to be shown personalized advertisements on the LinkedIn platform. 
  For this purpose, a cookie, a small text file, is set on the browser of your end device when you visit our website, which loses its validity after 120 days. If the user visits certain pages of this website and is logged into their LinkedIn account at the same time, a connection is established to LinkedIn's servers, which can be used to display interest-based advertising on the platform. At the same time, the cookie makes it possible to create anonymous reports on the performance of the advertisements on LinkedIn and information on website interaction, which are provided to us and LinkedIn. 
  Advertising is not displayed and statistical reports are not generated if the user is not logged into their LinkedIn account at the same time as visiting this website. 
  The information collected with the help of the cookie never allows personal identification of the respective user. 
  All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website. 

• LinkedIn Marketing Solutions 
  We use "LinkedIn Marketing Solutions" on our website, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter "LinkedIn"). This makes it possible to refer visitors to our website to further content of our own, based on their usage behavior on the LinkedIn social network, which is likely to correspond to the respective user interest. This content is displayed on the basis of a cookie-based analysis of previous user behavior, but no personal data is stored. Cookies, i.e. small text files, are stored on your computer or mobile device for this interest-based content determination in order to collect pseudonymized data about your surfing behavior and thus adapt the content individually to the stored information. 
  The information can be assigned to the person of the user with the help of further information that LinkedIn has stored about the user, e.g. due to the ownership of an account on the social network "LinkedIn". LinkedIn uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's LinkedIn account. LinkedIn may also combine the information collected via the cookies with other information that LinkedIn has collected via other websites and / or in connection with the use of the social network "LinkedIn" and thus create pseudonymized user profiles. Under no circumstances, however, can the information collected be used to personally identify visitors to this website. 
  All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR . You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website. 

1. Web analysis services 

12.1 Google Analytics 4 
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which can be used to analyze the use of websites. 
When using Google Analytics 4, so-called "cookies" are used as standard. Cookies are text files that are stored on your end device and enable your use of a website to be analyzed. The information collected by cookies about your use of the website (including the IP address transmitted by your device, shortened by the last digits, see below) is usually transmitted to a Google server, where it is stored and processed. This may also result in information being transmitted to the servers of Google LLC based in the USA and further processing of the information there. 
When using Google Analytics 4, the IP address transmitted by your end device when you use the website is automatically collected and processed only in anonymized form by default, so that the information collected cannot be directly linked to a person. This automatic anonymization is achieved by Google truncating the IP address transmitted by your device within member states of the European Union (EU) or other parties to the Agreement on the European Economic Area (EEA). 
Google uses this and other information on our behalf to evaluate your use of the website, to compile reports on your website activity and usage behavior and to provide us with other services relating to your use of the website and the Internet. The abbreviated IP address transmitted by your device as part of Google Analytics 4 will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for 2 months and then deleted. 
Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called "demographic characteristics". This makes it possible to determine and differentiate between user groups of the website for the purpose of target group-optimized marketing measures. However, data collected via the "demographic characteristics" cannot be assigned to a specific person and therefore not to you personally. This data collected via the "demographic characteristics" function is stored for two months and then deleted. 
All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the end device used by you for the use of the website, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the "cookie consent tool" provided on the website. 
In connection with this website, the "UserIDs" function is also used as an extension of Google Analytics 4. By assigning individual UserIDs, we can have Google create cross-device reports (so-called "cross-device tracking"). This means that your usage behavior can also be analyzed across devices if you have given your consent to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, if you have set up a personal account by registering on this website and are logged in to your personal account on different devices with your relevant login data. The data collected in this way shows, among other things, on which device you clicked on an ad for the first time and on which device the relevant conversion took place. 
We have concluded a so-called order processing contract with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties. 
To ensure compliance with the European level of data protection, including in the event of any transfer of data from the EU or the EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google. 
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites 

12.2 - Heatmap 
This website uses the web analysis service "Heatmap" from Heatmap Inc, 6724 Monroe Ave, Eldersburg, Maryland, 21784, USA 
With this tool, movements on the websites on which Heatmap is used can be tracked (so-called heat maps). For example, it is possible to see how far users scroll and which buttons users click and how often. The tool also makes it possible to obtain feedback directly from website users. In this way, we obtain valuable information to make our websites even faster and more customer-friendly. We pay particular attention to the protection of your personal data when using this tool. For example, can only track which buttons you click and how far you scroll. Areas of the websites in which personal data about you or third parties is displayed are automatically hidden by Heatmap and are therefore not traceable at any time. 
All processing described above, in particular the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website. 
We have concluded an order processing contract with Heatmap, in which we oblige Heatmap to protect our customers' data and not to pass it on to third parties. 

 

• Hotjar (hotjar Ltd.) 
  This website uses the web analysis service Hotjar from Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788). 
  This tool can be used to track movements on the websites on which Hotjar is used (so-called heat maps). For example, it is possible to see how far users scroll and which buttons users click and how often. The tool also makes it possible to obtain feedback directly from website users. In this way, we obtain valuable information to make our websites even faster and more customer-friendly. We pay particular attention to the protection of your personal data when using this tool. For example, we can only track which buttons you click and how far you scroll. Areas of the websites in which personal data about you or third parties is displayed are automatically hidden by Hotjar and are therefore not traceable at any time. 
  All processing described above, in particular the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website. 

1. Retargeting/ remarketing/ referral advertising 

• Google Ads Remarketing 
  Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing by will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data in order to create target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA. 
  Details on the processing triggered by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites 
  You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link: 
  https://support.google.com/ads/answer/7395996? 
  Further information and the data protection provisions regarding advertising and Google can be found here: 
  https://www.google.com/policies/technologies/ads/ 
  All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website. 

• Pinterest retargeting pixel 
  A pixel (Pinterest Tag) from Pinterest Europe Ltd (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest") is integrated on this website. With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in pseudonymized form. The information can be assigned to the person of the user with the help of further information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network "Pinterest". Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and / or in connection with the use of the social network "Pinterest" and thus create pseudonymized user profiles. Under no circumstances, however, can the information collected be used to personally identify visitors to this website. 
  All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website. 

1. Page functionalities 

14.1 Facebook plugins with 2-click solution 
Our website uses social plugins ("plugins") from the social network Facebook, which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). 
In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page by means of a so-called "2-click" solution. You can recognize deactivated plugins by the fact that they are highlighted in grey. This integration ensures that no connection to the Facebook servers is established when you access a page on our website that contains such plugins. Your browser only establishes a direct connection to the Facebook servers when you activate the plugins and thus give your consent to the transfer of data in accordance with Art. 6 para. 1 lit. a GDPR. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the scope of the data that Facebook collects with the help of the plugins. To the best of our knowledge, Facebook receives information about which of our websites you have currently and previously visited. By integrating the plugins, Facebook also receives the information that your browser has accessed the corresponding page of our website even if you do not have a Facebook profile or are not currently logged in. The information collected (including your IP address) is transmitted directly from your browser to a Meta Platforms Inc. server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your contacts there. 
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transmitted to Facebook. 
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php 

14.2 Facebook plugins with Shariff solution 
Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). 
In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that no connection to the Facebook servers is established when a page of our website containing such buttons is accessed. When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (if necessary after entering your login data). 
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php 

14.3 Instagram plugin as Shariff solution 
Our website uses so-called social plugins ("plugins") of the online service Instagram, which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland ("Facebook"). 
In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that no connection to Instagram's servers is established when a page of our website containing such buttons is accessed. When you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins there (if necessary after entering your login data). 
The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your rights in this regard and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/ 

14.4 Use of YouTube videos 
This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). 
The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, , your data will be assigned directly to your account when you click on a video. If you do not wish your data to be associated with your YouTube profile, you must log out before activating the button. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA. 
Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence. 
All processing described above, in particular the reading of information on the end device used via the tracking pixel, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, YouTube videos will not be used during your visit to our website. 
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website via alternative options communicated to you on the website. 
Further information on data protection at "Youtube" can be found in the Youtube terms of use at https://www.youtube.com/static?template=terms and in Google's privacy policy at https://www.google.de/intl/de/policies/privacy 

14.5 Apple Music 
On this website, functionalities of the music service Apple Music, an offer of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland ("Apple"), are integrated for the playback of music tracks. 
When you visit this page, a direct connection can be established between your browser and Apple's servers via this integration, even if you do not have an Apple Music account or are not logged into one. Apple thereby receives the information that you have visited our site. The information collected in this way (including your IP address, if applicable) is transmitted directly from your browser to an Apple server in the EU and stored there. However, the information is not used to identify you personally and is not passed on to third parties. 
If you play a music track using the corresponding function while you are logged into your Apple account, Apple can assign the visit to our site to your user account. 
The data processing described above is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the appealing acoustic design of visits to our website. 
If you do not want Apple to be able to associate your visit to our site with your Apple user account, please log out of your Apple user account. You can also prevent the loading of the Apple Music function and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker "NoScript" (http://noscript.net/). 
Further information on this can be found in Apple's privacy policy at https://www.apple.com/legal/privacy/de-ww/ 

14.6 SoundCloud 
On this website, functionalities of the music service SoundCloud, an offer of SoundCloud Global Limited & Co KG, Rheinsberger Str. 76/77, 10115 Berlín ("SoundCloud"), are integrated for the playback of music tracks. 
When you visit this page, a direct connection can be established between your browser and the SoundCloud servers via this integration, even if you do not have a SoundCloud account or are not logged into one. SoundCloud then receives the information that you have visited our site. The information collected in this way (including your IP address, if applicable) is transmitted directly from your browser to a SoundCloud server in the EU and stored there. However, the information is not used to identify you personally and is not passed on to third parties. 
If you play a music track using the corresponding function while you are logged into your SoundCloud account, SoundCloud can assign the visit to our site to your user account. 
The data processing described above is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the appealing acoustic design of visits to our website. 
If you do not want SoundCloud to be able to associate your visit to our site with your SoundCloud user account, please log out of your SoundCloud user account. You can also object to the loading of the SoundCloud function and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker "NoScript" (http://noscript.net/). 
Further information on this can be found in SoundCloud's privacy policy at https://soundcloud.com/pages/privacy 

14.7 Spotify 
Plugins of the Spotify music service, a service of Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden ("Spotify"), are integrated on this website for the playback of music tracks. You can recognize the Spotify plugins by the green logo on our site. You can find an overview of the Spotify plugins at: https://developer.spotify.com. 
When you visit this page, a direct connection can be established between your browser and the Spotify servers via the plugin, even if you do not have a Spotify account or are not logged into one. Spotify thereby receives the information that you have visited our site. The information collected in this way (including your IP address) is transmitted directly from your browser to a Spotify server and stored there. However, the information is not used to identify you personally and is not passed on to third parties. 
If you click on the Spotify button while you are logged into your Spotify account, Spotify can assign the visit to our site to your user account. 
The data processing described above is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the appealing acoustic design of visits to our website. 
If you do not want Spotify to be able to associate your visit to our site with your Spotify user account, please log out of your Spotify user account. You can also object to the loading of the Spotify plugin and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker "NoScript" (http://noscript.net/). 
Further information on this can be found in Spotify's privacy policy at https://www.spotify.com/de/legal/privacy-policy/. 

14.8 Login With Amazon 
On our website, you can create a customer account or register via the "Login with Amazon" service of Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg ("Amazon") using the so-called single sign-on technology if you have an Amazon account. You can recognize the Amazon login function on our website by the button "Login with Amazon" or "Sign in with Amazon". 
When you access a page on our website that contains an Amazon login function, your browser establishes a direct connection to Amazon's servers. The content of the login button is transmitted by Amazon directly to your browser and integrated into the page. Through this integration, Amazon receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Amazon profile or are not currently logged in to Amazon. This information (including your IP address) is transmitted directly from your browser to an Amazon server and stored there. These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Amazon's legitimate interest in displaying personalized advertising based on your surfing behavior. 
By using the Amazon login button on our website, you also have the option of logging in or registering on our website using your Amazon user data. Only if you give your express consent in accordance with Art. 6 para. 1 lit. a GDPR before the registration process on the basis of a corresponding notice about the exchange of data with Amazon, we will receive the general and publicly accessible information stored in your profile when using the Amazon button from Amazon, depending on your personal data protection settings at Amazon. This information includes the user ID, name, address, email address, age and gender. 
The data transmitted by Amazon will be stored and processed by us to create a user account with the necessary data (title, first name, surname, address data, country, e-mail address, date of birth) if you have authorized Amazon to do so. Conversely, based on your consent, data (e.g. information about your browsing or purchasing behavior) may be transferred from us to your Amazon profile. 
You can revoke your consent at any time by sending a message to the controller named at the beginning of this privacy policy. 
The purpose and scope of the data collection and the further processing and use of the data by Amazon as well as your rights in this regard and setting options to protect your privacy can be found in Amazon's data protection information: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 
If you do not want Amazon to assign the data collected via our website directly to your Amazon profile, you must log out of Amazon before visiting our website. 

14.9 Google Sign-In 
On our website, you can log in to create a customer account or register using the "Google Sign-In" service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") using single sign-on technology if you have a Google profile. You can recognize the Google sign-in function on our website by the button "Sign in via Google", "Sign in with Google Account" or "Sign in with Google". 
When you access a page on our website that contains a Google login function, your browser establishes a direct connection to Google's servers. The content of the sign-in button is transmitted by Google directly to your browser and integrated into the page. Through this integration, Google receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Google profile or are not currently logged in to Google. This information (including your IP address) is transmitted directly from your browser to a Google server and stored there; it may also be transmitted to the servers of Google LLC. in the USA. These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interest in displaying personalized advertising based on your surfing behavior. 
By using the Google login button on our website, you also have the option of logging in or registering on our website using your Google user data. Only if you give your express consent prior to the registration process on the basis of a corresponding notice about the exchange of data with Google in accordance with Art. 6 para. 1 lit. a GDPR, we will receive the general and publicly accessible information stored in your profile when using the Google button from Google, depending on your personal data protection settings at Google. This information includes the user ID, name, profile picture, age and gender. 
Please note that following changes to Google's privacy policy and terms of use, your profile pictures, the user IDs of your friends and your friends list may also be transferred if you have given your consent and these have been marked as "public" in your privacy settings on Google. The data transmitted by Google will be stored and processed by us to create a user account with the necessary data (title, first name, surname, address data, country, e-mail address, date of birth) if you have authorized Google to do so. Conversely, based on your consent, data (e.g. information about your surfing or purchasing behavior) may be transferred from us to your Google profile. 
You can revoke your consent at any time by sending a message to the controller named at the beginning of this privacy policy. 
The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights in this regard and setting options to protect your privacy can be found in Google's data protection information: https://policies.google.com/privacy?hl=de&gl=de 
You can view the terms of use for the use of "Google Sign-In" here: https://policies.google.com/terms 
If you do not want Google to assign the data collected via our website directly to your Google profile, you must log out of Google before visiting our website. You can also completely prevent the loading of Google plugins with add-ons for your browser, e.g. with "Adblock Plus" (https://adblockplus.org/de/). 

14.10 Trusted Shops Trustbadge 
The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and to offer Trusted Shops membership to buyers after placing an order. 
This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our offer, Art. 6 para. 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. 
When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. This access data is not analyzed and is automatically overwritten no later than seven days after the end of your visit to the site. 
Further personal data is only transferred to Trusted Shops if you decide to use Trusted Shops products after completing an order or if you have already registered to use . In this case, the contractual agreement concluded between you and Trusted Shops applies. 

14.11 Online applications via a form 
On our website, we offer job applicants the opportunity to apply online using a corresponding form. In order to be included in the application process, applicants must provide us with all the personal data required for a well-founded and informed assessment and selection via the form. 
The required information includes general personal details (name, address, telephone or electronic contact details) as well as performance-specific proof of the qualifications required for a position. In addition, health-related information may be required, which must be given special consideration under labor and social law in the interests of the applicant's social protection. 
When the form is sent, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and evaluated exclusively for the purpose of processing the application. 
The legal basis for this processing is generally Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 para. 1 BDSG), in the sense of which the application process is considered to be the initiation of an employment contract. 
Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application procedure, processing is carried out in accordance with Art. Art. 9 para. 2 lit. b. GDPR, so that we can exercise the rights arising from labor law and social security and social protection law and fulfill our obligations in this regard. 
Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 para. 1 lit. h GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant's ability to work, for medical diagnostics, health or social care or treatment or for the management of health or social care systems and services. 
If the applicant is not selected in the course of the evaluation described above or if an applicant withdraws his or her application prematurely, the data submitted on the form will be deleted after 6 months at the latest following a corresponding notification. This period is based on our legitimate interest in being able to answer any follow-up questions regarding the application and, if necessary, to comply with our obligations to provide evidence under the regulations on equal treatment of applicants. 
In the event of a successful application, the data provided will be further processed on the basis of Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with § 26 para. 1 BDSG) for the purposes of implementing the employment relationship. 

14.12 Applications for job advertisements by e-mail 
We advertise current vacancies on our website in a separate section, for which interested parties can apply by e-mail to the contact address provided. 
In order to be included in the application process, applicants must provide us with all personal data required for a well-founded and informed assessment and selection together with their application by e-mail. 
The required information includes general personal information (name, address, telephone or electronic contact details) as well as performance-specific proof of the qualifications required for a position. In addition, health-related information may be required, which must be given special consideration under labor and social law in the interest of the applicant's social protection. 
Please refer to the respective job advertisement to find out which components an application must contain in individual cases in order to be considered and in what form these components are to be sent by e-mail. 
After receipt of the application sent using the email contact address provided, the applicant data will be stored by us and evaluated exclusively for the purpose of processing the application. For any queries arising in the course of processing, we may choose to use either the e-mail address provided by the applicant with their application or a telephone number provided. 
The legal basis for this processing, including contacting for queries, is generally Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 para. 1 BDSG), in the sense of which the application process is considered to be the initiation of an employment contract. 
Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application procedure, processing is carried out in accordance with Art. 9 para. 2 lit. b. GDPR, so that we can exercise the rights arising from labor law and social security and social protection law and fulfill our obligations in this regard. 
Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 para. 1 lit. h GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant's ability to work, for medical diagnostics, health or social care or treatment or for the management of health or social care systems and services. 
If the applicant is not selected in the course of the evaluation described above, or if an applicant withdraws their application prematurely , their data transmitted by email and all electronic correspondence, including the original application email, will be deleted after 6 months at the latest following a corresponding notification. This period is based on our legitimate interest in being able to answer any follow-up questions regarding the application and, if necessary, to comply with our obligations to provide evidence under the regulations on equal treatment of applicants. 
In the event of a successful application, the data provided will be further processed on the basis of Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with § 26 para. 1 BDSG) for the purposes of implementing the employment relationship. 

14.13 Google Translate 

This site uses the translation service "Google Translate" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") via an API integration. In order for the translation to be displayed automatically after you have selected a national language, the browser you are using connects to Google's servers. Google uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; it may also be transmitted to the servers of Google LLC. in the USA. 
Further information about Google Translate and Google's privacy policy can be found at: https://www.google.com/policies/privacy/ 

You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "cookie consent tool" provided on the website. 

1. Tools and miscellaneous 

Google Maps 
We use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") on our website. Google Maps is a web service for displaying interactive (land) maps in order to visualize geographical information. By using this service, you will be shown our location and it will be easier for you to find us. 
Information about your use of our website (such as your IP address) is transmitted to Google servers and stored there as soon as you access the subpages in which the Google Maps map is integrated; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. The collection, storage and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interest in the display of personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used. 
You can view Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html, the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html 
Detailed information on data protection in connection with the use of Google Maps can be found on the Google website ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/ 
Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection. 

1. Rights of the data subject 

16.1 The applicable data protection law grants you the following data subject rights (information and intervention rights) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements: 

• Right to information pursuant to Art. 15 GDPR; 

• to rectification in accordance with Art. 16 GDPR; 

• Right to erasure pursuant to Art. 17 GDPR; 

• Right to restriction of processing pursuant to Art. 18 GDPR; 

• Right to information pursuant to Art. 19 GDPR; 

• Right to data portability pursuant to Art. 20 GDPR; 

• Right to withdraw consent granted pursuant to Art. 7 (3) GDPR; 

• Right to lodge a complaint pursuant to Art. 77 GDPR. 

16.2 RIGHT OF OBJECTION 

• IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION . 

• IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS. 

• IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE. 

• IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES. 
   

1. Duration of storage of personal data 

 

• The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if relevant - additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law). 

• When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent. 

• If there are statutory retention periods for data that is processed within the framework of legal or similar obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage. 

• When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims. 

• When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 para. 2 GDPR. 

• Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data is deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.